Roy
Rodenhaeuser

Half Dreamer Half Builder

I’m a London-based Solutions Engineer & Creative Technologist with over 13 years delivering interactive, real-time 3D, and immersive experiences across multiple industries for global clients.

My passion for creativity and technology drives me to keep up with the fast developments across fields, ideate cutting-edge solutions, and build lasting relationships with businesses and individuals who share a mutual interest.

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Experience

Feb 2024 – Present

Canvastique3D

Founder & Director

  • — Founded Canvastique3D as a UK-based software company specializing in real-time 3D applications for the creative industry
  • — Built a web platform using React, Three.js, Firebase, and Stripe for subscription management
  • — Integrated Gemini Flash Image Generation API for AI-powered texture editing features and AI photoshoot
  • — Designed and built a Raspberry Pi photometric stereo dome for PBR texture capture
  • — Built an early-stage Meta Quest 3 companion app in Unity with a WebRTC video stream from desktop to VR
React Three.js WebGL Unity Firebase Stripe OpenCV Raspberry Pi
May 2024 – Present

Capgemini Engineering

Senior Product Software Engineer (Senior Techical Artist)

  • — Built real-time wind data visualization for the Louis Vuitton Cup (America's Cup) live broadcast
  • — Delivered technical art for Network Rail projects, including 3D asset pipeline, lighting and animation
  • — Led multiple internal real-time 3D projects involving VR headsets and transparent displays
  • — Contributed animation work to an AI digital avatar project
Unity Unreal Engine C# C++ Python LiDAR Git
Dec 2022 – Apr 2024

Unity Technologies

Senior Technical Artist

  • — Built a 3D asset optimization pipeline for Airbus and Fendt projects
  • — Developed Python automation tools for Blender and PiXYZ to optimize large CAD datasets for real-time rendering
  • — Performed manual 3D asset optimization where automated tools were insufficient, including retopology, UV unwrapping, and material setup in Unity
Unity Shader Graph Python Blender PiXYZ HDRP URP
Oct 2021 – Dec 2022

Unity Technologies

Senior Solutions Engineer

  • — Provided pre-sales and technical support for gaming and entertainment clients across EMEA
  • — Developed interactive 3D/AR/VR proof-of-concepts for partner clients and delivered technical workshops and enablement sessions
Unity VR AR C# VFX Graph Shader Graph HDRP
Apr 2020 – Sep 2021

Yahoo

Creative Technologist

  • — Grew the network of startups and vendors supporting the business
  • — Built proof of concepts and prototypes using emerging technologies
  • — Worked with the 5G Studios team to devise new opportunities leveraging virtual production
  • — Contributed to Fabric of Reality, a live-streamed award-nominated virtual fashion show
Unity Unreal C# AR VR Virtual Production WebGL HDRP
Oct 2018 – Apr 2020

Yahoo

Senior Sales Engineer & EMEA Innovation Lead

  • — Responsible for leading emerging technology adoption and startup partnerships across EMEA
  • — Connected with startups and agencies to drive innovation in creative advertising, including AR/VR, interactive video, WebGL, and real-time 3D formats
  • — Worked as a Unity developer in building the Black is the New Black Augmented Reality App for the National Portrait Gallery in London. The work was part of a project led by Verizon Media Diversity & Inclusion team.
  • — Provide pre-sales support for Verizon Media's custom, interactive, personalised and emerging creative ad formats. Collaborate with Sales to pitch creative solutions to advertisers, while providing technical expertise and consultation.
Unity AR/VR WebGL JavaScript
Oct 2015 – Sep 2018

Yahoo

Ad Technology Specialist & Sales Engineer

  • — Provide pre-sales support for Yahoo's custom, interactive, personalized and emerging creative ad formats. Collaborate with Yahoo Sales to pitch creative solutions to advertisers, while providing technical expertise and consultation.
  • — Serve as the initial point of contact for creative strategy, ad specs management, partner management and creative ad innovation.
  • — Supported largest entertainment accounts, including Paramount, Netflix, and Warner Bros, in EMEA.
WebGL JavaScript Creative Technology
Apr 2013 – Sep 2015

Yahoo

Ad Creative Technology Sales Engineer / Ad Technology Producer

  • — Built and executed Yahoo's custom and interactive creative ad formats across display and interactive video
  • — Developed new immersive ad formats that became part of Yahoo's standard offering, including 360 video and WebGL-based interactive formats
  • — Filed patent: Methods and Systems for Generating Immersive 3D Displays (2015)
  • — Point of contact for largest EMEA markets UK and France
  • — Won the Elite Performer award, an internal recognition for top-performing employees
WebGL Three.js JavaScript Interactive Video

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Projects

2020 – Present
product

Canvastique3D

A digital tool for fashion designers enabling real-time preview of handmade designs on 3D garments, built from scratch across web, mixed reality, and hardware.

React Three.js WebGL GLSL Unity Firebase OpenCV Meta Quest Raspberry Pi Python
2023 – Present
product

Slice-AR

3D/AR system for exploring CT and MR intuitively exploring volumetric datasets

Unity Swift Three.js Node.js WebSocket AR Medical Imaging
2024
professional

Capgemini Engineering

LiDAR Boat Racing Visualisation

Real-time 3D visualisation of wind patterns and vessel telemetry for the Louis Vuitton Cup (America's Cup) in Barcelona, processing live LiDAR sensor streams at 60 FPS for international broadcast.

Unity Unreal Engine C# C++ Python LiDAR Geospatial
2020 – 2021
professional

Verizon Media / RYOT Studio

Fabric of Reality

A virtual reality fashion show hosted in a virtual museum with guests from all over the world.

VR AR Blender WebGL
2018
professional

Verizon Media / National Portrait Gallery

Black is the New Black AR App

Augmented reality app for the National Portrait Gallery in London, bringing portraits to life for the Black Is The New Black exhibition.

Unity C# ARKit AR Foundation iOS
2015
professional

Yahoo Inc.

Immersive 3D Display Systems: Patent

Patent filed at Yahoo for interactive 3D virtual environments with user-responsive content panels. Browser-based spatial computing before WebXR existed as a standard.

WebGL Three.js JavaScript Spatial Computing