Roy Rodenhaeuser
Solutions Engineer & Creative Technologist

London-based Solutions Engineer & Creative Technologist with 13+ years delivering interactive, real-time 3D, and immersive experiences for global clients across advertising, gaming, and industrial sectors. Track record in pre-sales, proof-of-concept development, hands-on creative engineering, and translating complex technical capabilities into compelling client solutions. At home keeping up with fast developments across fields, and building lasting relationships with businesses and individuals.

Professional Experience
Canvastique3D Feb 2024 – Present
Founder & Director
  • Founded Canvastique3D as a UK-based software company specializing in real-time 3D applications for the creative industry
  • Built a web platform using React, Three.js, Firebase, and Stripe for subscription management
  • Integrated Gemini Flash Image Generation API for AI-powered texture editing features and AI photoshoot
  • Designed and built a Raspberry Pi photometric stereo dome for PBR texture capture
  • Built an early-stage Meta Quest 3 companion app in Unity with a WebRTC video stream from desktop to VR
Capgemini Engineering May 2024 – Present
Senior Product Software Engineer (Senior Techical Artist)
  • Built real-time wind data visualization for the Louis Vuitton Cup (America's Cup) live broadcast
  • Delivered technical art for Network Rail projects, including 3D asset pipeline, lighting and animation
  • Led multiple internal real-time 3D projects involving VR headsets and transparent displays
  • Contributed animation work to an AI digital avatar project
Unity Technologies Dec 2022 – Apr 2024
Senior Technical Artist
  • Built a 3D asset optimization pipeline for Airbus and Fendt projects
  • Developed Python automation tools for Blender and PiXYZ to optimize large CAD datasets for real-time rendering
  • Performed manual 3D asset optimization where automated tools were insufficient, including retopology, UV unwrapping, and material setup in Unity
Unity Technologies Oct 2021 – Dec 2022
Senior Solutions Engineer
  • Provided pre-sales and technical support for gaming and entertainment clients across EMEA
  • Developed interactive 3D/AR/VR proof-of-concepts for partner clients and delivered technical workshops and enablement sessions
Experience continued
Yahoo Apr 2020 – Sep 2021
Creative Technologist
  • Grew the network of startups and vendors supporting the business
  • Built proof of concepts and prototypes using emerging technologies
  • Worked with the 5G Studios team to devise new opportunities leveraging virtual production
  • Contributed to Fabric of Reality, a live-streamed award-nominated virtual fashion show
Yahoo Oct 2018 – Apr 2020
Senior Sales Engineer & EMEA Innovation Lead
  • Responsible for leading emerging technology adoption and startup partnerships across EMEA
  • Connected with startups and agencies to drive innovation in creative advertising, including AR/VR, interactive video, WebGL, and real-time 3D formats
  • Worked as a Unity developer in building the Black is the New Black Augmented Reality App for the National Portrait Gallery in London. The work was part of a project led by Verizon Media Diversity & Inclusion team.
  • Provide pre-sales support for Verizon Media's custom, interactive, personalised and emerging creative ad formats. Collaborate with Sales to pitch creative solutions to advertisers, while providing technical expertise and consultation.
Yahoo Oct 2015 – Sep 2018
Ad Technology Specialist & Sales Engineer
  • Provide pre-sales support for Yahoo's custom, interactive, personalized and emerging creative ad formats. Collaborate with Yahoo Sales to pitch creative solutions to advertisers, while providing technical expertise and consultation.
  • Serve as the initial point of contact for creative strategy, ad specs management, partner management and creative ad innovation.
  • Supported largest entertainment accounts, including Paramount, Netflix, and Warner Bros, in EMEA.
Yahoo Apr 2013 – Sep 2015
Ad Creative Technology Sales Engineer / Ad Technology Producer
  • Built and executed Yahoo's custom and interactive creative ad formats across display and interactive video
  • Developed new immersive ad formats that became part of Yahoo's standard offering, including 360 video and WebGL-based interactive formats
  • Filed patent: Methods and Systems for Generating Immersive 3D Displays (2015)
  • Point of contact for largest EMEA markets UK and France
  • Won the Elite Performer award, an internal recognition for top-performing employees